No velvet ropes, no complicated menus. Just a friendly room on West Side Avenue, a stylist who knows her regulars by name, and hair that leaves people smiling.
The story
Maganda Hair Salon has grown the old-fashioned way: one happy customer at a time. Read through our Google reviews and you'll notice a pattern. People don't just rate a haircut, they write about a person. They write about Susan, whom regulars lovingly call Tita Sue, Ate Susan and Aling Susan, and about coming back to her chair for years.
"We have been going to Tita Sue for years," wrote Mama Cely. "I never know what I want and she just gets it right all the time!" That's the kind of trust a salon can't buy. It's earned slowly, through good cuts, honest advice and a welcome that feels the same on your fiftieth visit as it did on your first.
What customers say
Kathy Cabalo recommended Maganda "to anyone looking for a personalized and professional hair experience." Rob S. called Susan "very accommodating" and said she "knows what's she doing." Hunter Rose kept it short and sweet: "Friendly and fast." And George Castro wrote that Susan and Kelci are both good in their craft.
Our favorite description came from nicole P: "Susan is the best. No frills. Just a good old beauty shop." That's exactly what we aim to be, a place where the focus stays on your hair and on you, not on the decor.
Who you'll meet
Names come straight from our customers' reviews. Ask for them when you call.
The name in almost every review. Regulars call her Tita Sue, Ate Susan or Aling Susan, terms of affection and respect, and they describe her as accommodating, quick and simply "the best." She's known for reading what a client needs even when the client isn't sure, for confident short cuts, and for pedicures that keep customers coming back. If you call the shop, ask for Susan.
Customers mention Kelci alongside Susan. In George Castro's words, Susan and Kelci are both good in their craft. When the shop is busy, having more than one skilled pair of hands means less waiting and the same standard of care. Ask about availability when you call, and we'll let you know who can see you and when.
A typical visit
You walk in off West Side Avenue and someone says hello. There's no clipboard and no long intake form, just a quick chat about what's going on with your hair. Not sure what you want? Say so. That's the part regulars say Susan is best at.
The cut itself is unhurried but efficient. Customers describe the shop as friendly and fast, which is exactly the balance we aim for: careful work without keeping you all afternoon. Some days the shop is lively and full of conversation, other days it's calm. Either way, you leave looking like yourself, only better, and usually with your next visit already on the calendar.
What we believe
A great cut starts with a conversation about your hair, your routine and your life, not with the scissors. If something isn't working for you, we want to hear it.
From first-timers to regulars of many years, everyone who sits down gets the same warmth and the same care, whether it's a quick trim or a big change.
An honest menu, friendly service and good work. "No frills" is a compliment we're happy to keep earning, visit after visit, year after year.
Where we are
Our home is 550 West Side Avenue, steps from the corner of Communipaw Avenue, in Jersey City's 07304. The shop serves the blocks around Lincoln Park and the side streets off West Side Avenue, and it's an easy trip from McGinley Square, Bergen-Lafayette, Greenville and Journal Square. Finding a stylist who really knows your hair is worth a short trip, and plenty of customers have stayed loyal for years.
The name Maganda means "beautiful" in Tagalog. It's a fitting promise for a shop on a busy, diverse avenue where neighbors of every background stop in for the same thing: to look good, feel looked after and get on with their day.
West Side Avenue is a real neighborhood main street, lined with family-run shops, groceries and restaurants, and we like being part of it. Stop by on your way home from work, on a Sunday afternoon, or between errands on a Saturday. The shop is open six days a week, Monday and Wednesday through Saturday from 10 AM to 7 PM, and Sunday from 11 AM to 6 PM. We're closed on Tuesdays. The easiest way to plan your visit is to call (201) 413-1301 first.
Take a look
Representative photos — replaced with real shots of the shop before launch.
Call ahead, ask for Susan, and leave feeling beautiful.
Call (201) 413-1301